Speakers

  • Catherine Arrow

    Secretary, Global Alliance for Public Relations and Communication Management

    Catherine ArrowCatherine has been involved with communication in one form or another all her working life, in both the northern and southern hemispheres. Starting her career as a journalist before heading into public relations, Catherine moved online with the advent of the web and has been helping people with digital engagement ever since. After working in the public and private sectors, Catherine founded and ran an award-winning public relations consultancy in the UK before arriving in New Zealand in 2005.

    Since then she has served in a number of capacities, including the design and delivery of professional development programmes for the Public Relations Institute of New Zealand (PRINZ), lecturing at various universities and her own consultancy work, which helps organisations across all sectors build and sustain the relationships critical to both their reputation and licence to operate.

    On the research, measurement and evaluation front, since 1999 Catherine has been actively working to equip practitioners with the tools and thinking they need in this area, first in the UK and subsequently in New Zealand. She developed the PRINZ measurement and evaluation resource centre for members in 2010 and continues to work with private and public sector organisations guiding them through the development of evaluation systems.

    A Fellow of the Chartered Institute of Public Relations, a Fellow of the Public Relations Institute of New Zealand and a Chartered Public Relations Practitioner, in 2012 she was presented with the PRINZ President’s Award which recognises exemplary contribution to the profession by an individual member.

    Richard Bagnall

    Chair, AMEC Social Media Measurement Committee

    Richard BagnallRichard has over 20 years of experience of consulting in the public relations industry. He joined Metrica in 1996 and as its managing director built the company into an award winning world leader in PR measurement and analysis.Three and a half years ago he sold the business to Exponent Private Equity who then brought together the media monitoring business Durrants and media database company Gorkana to form the Gorkana Group where Richard heads up the global analytics and insights division.Richard chairs AMEC’s social media measurement group working with a wide number of organisations from the wider marketing discipline setting and defining social media measurement standards.He is a member of the UK’s Chartered Institute of Public Relations (CIPR) where he also sits on its social media panel. Richard is a co-author of the CIPR’s two social media handbooks for public relations, writing the chapters in both books on social media measurement. ‘Share This’ and ‘Share This Too’ are both published by Wiley.

    Before Metrica Richard worked in PR practice, in-house at the Royal College of General Practitioners and also at Saatchi and Saatchi’s PR agency, The Rowland Company.

    Richard is on twitter so please connect with him at www.twitter.com/richardbagnall

    Giselle Bodie

    Chief Executive, Salience Insight

    Giselle BodieGiselle Bodie is the global CEO of Salience, the media insight division of News Group International, a global provider of business intelligence and media resource services. Salience’s services range from the quantitative and qualitative analysis of earned media content appearing in social media, broadcast, traditional & online media channels, through to consultative partnering with clients to develop research-based approaches which improve the targeting and efficiency of their communications. Salience brands include the recent additions of London-based Report International and US based KDPaine & Partners, both acquired by Salience at the end of June 2012.

    Giselle has a 20 year track record of leading and managing large and small companies in the media intelligence industry and has previously held the posts of COO Europe, Kantar Media Intelligence, Managing Director, Cision UK and Managing Director, Echo Research. Giselle is passionate about the role of research and media evaluation within the corporate environment and believes it should be seen as a strategic resource that delivers both business-critical insights and drives action plans for change.

    Giselle has a degree in modern languages from the University of Bath, is a Board Member and former Chairman of AMEC (Association for the Measurement and Evaluation of Communication). She is a Fellow of the Institute of Directors (IOD) and was the first woman in the UK to be accredited by the IOD as a Chartered Director. Giselle is also an active alumna of HRH Prince of Wales Business and Environment Programme and has been a steering committee member of the UK Forum of the UN Global Compact.

    Melanie Brooks

    Head of Global Communications for CARE International

    Melanie BrooksMelanie Brooks is the Head of Global Communications for CARE International, one of the world’s largest humanitarian aid agencies. With 13 years’ experience in journalism, media relations and international communications, Ms. Brooks is responsible for leading and building the capacity of a multicultural, multilingual global network of 80 communications professionals in CARE offices worldwide in order to raise awareness of CARE’s work and critical humanitarian and development issues.

    As part of CARE’s senior management team, Ms. Brooks develops and implements an annual global communications plan, including the coordination of global communications initiatives, development of communications training modules, implementation of communications procedures and standards, and monitoring and evaluation of communications and media work.

    Ms. Brooks has lived and worked in many countries around the world and has deployed to crises as part of CARE’s emergency response team to major emergencies such as the 2004 Indian Ocean tsunami, the 2010 earthquake in Haiti, and the Horn of Africa food crisis in 2011. Ms. Brooks has a Bachelor of Journalism from Carleton University in Canada and is completing her Msc in Public Policy and Management at the University of London in the UK.

    Jeni Chapman

    US Managing Director, Gorkana Group

    Jeni ChapmanSince late 2012, Jeni Lee Chapman took on the role of Managing Director of Gorkana’s US based operations with headquarters in New York City. Jeni has spent over 20 years in the area of marketing and communications research and actually started her career in Madrid working for Demoscopia for 6+ years. Upon returning to the US, Jeni spent 12 years at TNS (a Kantar company)and eventually became the EVP for the 100+ US Brand and Communications Division. She ran the Global Brand and Comms unit for Harris Interactive prior to joining Gorkana. During her career, Jeni has consulted with clients across vertical sectors on many engagements using marketing mix models, conjoint & other advanced statistical techniques to model the impact of media spend & comms (traditional and digital) in driving changes in attitudes and ultimately, sales.

    Susana Checa Prieto

    Manager of the Licensing Department of CEDRO

    Susana ChecaSusana Checa is presently the Manager of the Licensing Department of CEDRO (Centro Español de Derechos Reprográficos), the Spanish reprographic rights organization.

    She joined the organization in 2001 after a few years of experience as a lawyer in a legal firm and in a multinational company (Equifax), where she first had contact with legal aspects of data protection auditing commercial proceedings of the firm.

    Susana has obtained a Graduate in Law and a Diploma of Company Advisor at the Universidad Pontificia Comillas where she has also completed a Masters degree in the legal aspects of Information Technology and she is a member of good standing of the Colegio de Abogados de Madrid.

    Nowadays Susana is also a PhD student at Universidad de Nebrija.

    Dawn Conway

    Executive Vice President, Customer Experience & Global Content Licensing, Cision

    Dawn ConwayDawn Conway is responsible for overseeing marketing, product development, digital content, legal and licensing.

    Conway has extensive licensing and content acquisition experience gained over more than 20 years at LexisNexis, a leading global provider of online information services and content-enabled workflow solutions. As Vice President, Global Licensing and Content Acquisition for LexisNexis, she developed and managed more than 2,000 license relationships supporting LexisNexis businesses worldwide. Most recently, she also served as Senior Vice President, Corporate Responsibility for LexisNexis.

    Conway is an attorney and member of the District of Columbia Court of Appeals, American Bar Association and the National Association of Women Lawyers. She is a past board member of the Content Division of the Software & Information Industry Association (SIIA), which provides a forum for companies that publish and distribute online content or facilitate the licensing, presentation, and distribution of digital information products.

    She is Chairman of AMEC’s Content & Copyright Committee.

    Francesc Corberó

    Communications Director at Nissan Spain & Portugal

    Francesc CorberóFrancesc Corberó has more than 20 years’ experience in media, business, institutional relations and protocol. He has developed various positions and functions, in both public and private sector, which provides him with an overall view and at the same time detailed at the field of business communication.

    His career began as manager of media relations, and he continued his development as an external consultant to departments of communication for different consultancy agencies. In 1996 he entered at the service of Protocol and External Relations of the Generalitat of Catalonia until 2003.

    He was back to the private sector and created Tres Educació, his own company specialized in business communication for children and young people. Throughout these years, he also collaborated in various postgraduate and Master programmes.

    He started to work for global companies as communication director in 2007 at Schneider Electric (global specialist in energy efficiency) and in 2011 he became Communication Director at Nissan Spain& Portugal. Francesc Corberó graduated in Business and Public Relations by ESERP.

    John Croll

    CEO, iSentia & Chairman of the AMEC APAC Chapter

    John CrollJohn Croll has been active in the media intelligence industry since 1982 and was appointed Chief Executive Officer and a Director of Media Monitors, now Sentia Media, in 1999. Prior to his appointment, John held sales and operational roles with Croll Communications and Media Monitors.

    John is a former Executive Vice President of FIBEP, the International Federation of Press Clipping Bureaus, Chairman of the APAC Chapter of the International Association of Measurement and Evaluation of Communications (AMEC) and AMEC’s Copyright and Licensing Commission. John is also a member of the Public Relations Institute of Australia and the Institute of Company Directors.

    In addition to his Industry appointments, he is a Board member of the Australian Paralympic Committee since 2008, a member of the Media Advisory Board for the Salvation Army, Eastern Region and a Director of the Australian Science Media Centre.

    Pauline Draper-Watts

    Executive Vice President of Edelman Berland’s US Communications and Measurement Analytics group

    Pauline Draper-WattsPauline is global head of measurement and analytics for Edelman Berland the strategic research arm of Edelman. She is passionate about good research and solid media analysis that demonstrate the effectiveness of communication. Her expertise extends into examining the contribution of social media, publicity and PR to the overall health of a brand, linking media analysis to other research and integrating it with additional data.

    Pauline is a past Chair for the Institute for Public Relations’ Commission on Public Relations Measurement & Evaluation. In this role she worked with AMEC, the Global Alliance, the International Communications Consultancy Organization (ICCO) and the PRSA to craft the “Barcelona Declaration of Measurement Principles.” As one of the thought leaders in the industry, she has presented at numerous other conferences and co-authored several white papers.

    Rob Flaherty

    Senior Partner and Chief Executive Officer of Ketchum

    Rob FlahertyRob Flaherty is Senior Partner and Chief Executive Officer of Ketchum, one of the world’s top communications firms and PRWeek’s 2012 Agency of the Year. Flaherty leads Ketchum’s nine-member Worldwide Executive Committee to guide the strategy, client service and performance of the agency.

    Since joining Ketchum in 1989, Flaherty has been involved in all aspects of the firm’s business, including having successfully led its largest office, one of its global practices and several of its largest client engagements. Flaherty became President of the agency in 2008 and today is one of the industry’s most sought-after client counselors.

    During his tenure, Flaherty has counseled some of the world’s largest companies and brands, including IBM, FedEx, Philips and Pfizer. As a client counselor, Rob specializes in corporate positioning and issues management. He has helped companies prepare for and respond to challenging situations ranging from product liability and airline accidents to data security and antitrust litigation. He also has played a lead role in growing the firm’s client base.

    Rob serves on the executive committee of the board of the Institute for Public Relations and on the Agency Management Committee of the Council of Public Relations Firms. In addition, he has been the chair of the Council’s Critical Issues Forum for the past six years. He is a senior judge of the Public Relations Society of America’s Silver Anvils and is serving as the co-chair of its 2012 international conference. He is the senior leader of the agency’s relationship with the World Economic Forum and a frequent facilitator for its annual summit in Davos, Switzerland. He also serves on the advisory board of directors for Room to Read, Ketchum’s global pro bono partner.

    Prior to Ketchum, Rob worked at Burson-Marsteller in New York. Prior to that, he was Director of Public Relations for the F.X. Matt Brewing Company in Utica, N.Y. He is a graduate of Utica College of Syracuse University.

    Christophe Folschette

    Founder, Trendiction

    Christophe FolschetteThe birth of Trendiction originates from Christophe Folschette’s entrepreneurial and effervescent mind, when he was 27, together with his co-founder and friend Thibaut Britz, who created his first search engine at age of 17.

    Originally in charge of the integration of Big Data into bank systems with Accenture, Chris realized the potential of Social Media at a big scale for companies, which made him work at night on his own project, later known as Social Stream (by Trendiction).

    The idea was to let media monitoring companies and Business Intelligence companies outsource the complex process of Big Data crawling, parsing, analysis, aggregation and management thanks to an advanced and fully distributed Big Data architecture technology that can automatically crawl and process massive amounts of raw web data at an almost perfect accuracy. Then, to be able to easily integrate all data into any company’s systems.

    The initial big dream has long been realized: the current technology crawls 150 million websites, which represents more than 550 terabytes of data. But as the potential of Big Data for companies has no boundaries, there are plenty of ideas and development routes that Trendiction will take in the future–to Chris’ greatest pleasure.

    Today Christophe was leading multiple projects related to Big Data. Examples range from putting a place a real-time trend recognition tool for a political party to putting in place an early warning system for Supplier Monitoring for a big car manufacturer in Europe.

    Christian Foster

    Vice President, Booz Allen Hamilton

    Christian FosterBooz Allen Hamilton Vice President Christian Foster is a leader in the firm’s Strategy and Organization capability, focused on strategic communications within the healthcare business. His professional experience includes a broad knowledge of public health, managed care, healthcare provider groups, media relations, and pharmaceutical marketing, as well as brand communications and reputation management. He has worked in a variety of environments ranging from global public relations agencies and trade associations to national political campaigns and health insurance companies.

    Mr. Foster led many national and global public awareness and communications campaigns for companies including Pfizer, AstraZeneca, Amgen and Novartis. He specializes in working with the federal government and private healthcare companies on brand and reputation management, stakeholder engagement and public education campaigns. In addition to leading and implementing global communications campaigns, he has extensive experience in crisis and litigation communications.

    In the public health arena, he has led communications, marketing, and grassroots campaigns for the US Department of Health and Human Services (Office of the Secretary), Center for Medicare and Medicaid Services, and the Office of Minority Health.

    Prior to joining Booz Allen Hamilton, Mr. Foster served as Chairman of the US Healthcare Practice for Burson-Marsteller, a global public relations firm. In that role, he led the company’s efforts to expand its footprint into the public health sector and other key market sectors, including health information technology, pharmacy benefit management, and clinical diagnostics. Serving clients, such as Accenture, Intel, Sanofi Aventis, and Quest Diagnostics.

    In addition to healthcare, Mr. Foster’s background includes working in sports and entertainment, travel and tourism, financial services, and consumer products.

    Mr. Foster serves on the national board of directors of Inroads Inc. and The Burgundy Farm Country Day School. In addition, he is active in the International Association for the Measurement and Evaluation of Communications and the regional chapter of the American Heart Association. He is a past board member of the Child Family Network Center, Lupus Foundation (Greater Washington), American Heart Association (Greater Washington), School of Continuing and Professional Studies at the University of Virginia and the Benefactors Board of the University of Virginia’s College of Arts and Sciences.

    Mr. Foster holds a B.A. degree from the University of Virginia and an M.S. degree in applied behavior counseling from Johns Hopkins University.

    Sergi Guillot

    CEO at Acceso Group

    Sergi GuillotSergi Guillot is CEO of Acceso Group, the leading Spanish media Monitoring and Evaluation Company. With more than 700 clients, Acceso provides solutions to major companies and Public Administrations in Spain.

    Prior to joining Acceso Group, Sergi Guillot was Corporate Development Manager in the business district 22@Barcelona. In partnership with a group of global Media companies (Mediapro, Havas, Yahoo!, Alcatel, etc.), Universities and research centers in Spain, he contributed to the creation of the Barcelona Media Innovation Center.

    He was elected as a Director of AMEC in September 2008. He also represents Acceso as a member of the Association of Communications Directors in Spain (DIRCOM) and the Media Monitoring international Association (FIBEP).

    He trained as an Industrial Engineer and MBA at IESE and Columbia Business School. His professional career has developed in different countries and positions related with Innovation and Engineering.

    Carlos Gutiérrez

    CTO, Acceso Group

    Carlos GutiérrezCarlos Gutiérrez has more than 13 years of experience focused on developing large-scale software-intensive Internet systems in international consultancy firms and Spanish state-owned companies. Currently holds the position of CTO at Acceso Group.

    Carlos got his PhD in SOA Security from the UCLM (Spain) and his MsC in Computer Sciences from the UAM (Spain). He is expert in e-Business from the Polytechnic University of Madrid, post-graduated in Business Administration from the Madrid Chamber of Commerce and certified as CGEIT and CISA from ISACA and in ITIL Foundations from EXIN. He also was certified as PMP (2009-2012) from the Project Management Institute.

    He was also professor of Software Engineering and Operating Systems between 2005 and 2009 at the UCLM.

    Carlos has published more than 35 research papers on international research conferences (IEEE or ACM), journals (4 JCR publications), book chapters and co-edited the book ‘Web Services Security Development and Architecture: Theoretical and Practical Issues’ published by IGI Global in 2009 and has been member of several Program Committees of International Workshops such as TRUSTBUS, WOSIS and CIASI.”

    Richard Houghton

    Associate Partner, Agency People

    Richard HoughtonRichard has spent the last 25 years working in and running communications businesses, in the UK and internationally. He is focussed on helping businesses in the marketing services sector grow and passionately believes that people lie at the heart of successful businesses.

    He is a regular speaker on issue around the marketing service sector including three previous AMEC summits. Richard is past Chairman of the Public Relations Consultants Association (UK) and also a former President of the International Communications Consultants Organisation.

    Andrew Hughes

    Commercial Director, Newspaper Licensing Agency

    Andrew HughesAndrew Hughes is Commercial Director, Newspaper Licensing Agency, which he joined in mid 2004. He was responsible for the business planning and operational implementation of the eClips database and now leads the team developing plans for its wider applications. These include web licensing and content (www.nla-web.com), international development, ClipSearch (the online research service), ClipShare (the journalist research site), NLA Republishing and other developments. Andrew is also President of the Press Database and Licensing Network (www.pdln.info).

    Andrew was at OneSource Information Services from 1998 until 2004, with responsibility for global content relationships as Vice President Content and also Commercial Director of the UK and European operations. He created alliances with leading suppliers of CRM, portal and knowledge management solutions as well as with content providers like Dun & Bradstreet.

    Andrew joined OneSource Information Services from Financial Times Electronic Publishing, where he was Commercial Director responsible for strategy, pricing, business development and content acquisition for products including FT Profile and BMC (Broadcast Monitoring Company) as well as content licensing.

    Francis Ingham

    Director General of the UK Public Relations Consultants Association (PRCA)

    Francis InghamFrancis Ingham is Director General of the UK Public Relations Consultants Association (PRCA), and Executive Director of the International Communications Consultancy Organisation (ICCO). The PRCA is the professional body that represents UK PR industry, which promotes all the aspects of public relations work, upholds the highest standards of excellence and acts as the industry spokesman. The ICCO is the global PR body representing 28 national associations in Europe, Asia, Africa, the Americas and Australia.

    Prior to joining the PRCA in 2007, Ingham worked in public affairs and politics, including periods at the Conservative Party and the UK’s main business lobby group, the Confederation of British Industry (CBI). He is a Visiting Fellow of Westminster University, a Trustee of The Speakers’ Corner Trust and a member of the Governing Court of the City of London Public Relations Guild.

    Jodi Kennedy

    Head of Corporate and Marketing Communications, SABIC’s Innovative Plastics business and Americas region

    Jodi KennedyJodi Kennedy is head of corporate and marketing communications for SABIC’s global Innovative Plastics business as well as all of SABIC’s business interests in the Americas region. SABIC ranks among the world’s top petrochemical companies with 2012 sales revenues of $50.4 billion, operations in more than 40 countries, and approximately 40,000 employees worldwide.

    Jodi leads impact-based integrated communications strategies that are aligned to the company’s long-term vision, target industry trends, and customer insights – ultimately helping to fuel growth imperatives and showcase shareholder value.

    Jodi serves on the executive leadership teams for SABIC’s Corporate Communications function, its Innovative Plastics business, and the Americas region. In her current role, she is responsible for branding, reputation management, public relations, disclosure management, internal communications, marketing communications, advertising and crisis communications.

    Prior to joining SABIC in 2007, Jodi led a number of internal and external communications disciplines at corporations including Textron, American Power Conversion (now part of Schneider Electric); and Fleet Financial Group (now part of Bank of America). She began her career as a television news reporter and anchor at WJAR-TV in Providence, Rhode Island and WLTZ-TV in Columbus, Georgia.

    Jodi earned a bachelor’s degree in journalism and political science from the University of Connecticut and also conducted post-graduate studies in broadcast journalism at both Emerson College and West Virginia University. She attended the Executive Development Program at Wharton School of the University of Pennsylvania and the Executive Leadership Program, Thunderbird at The Garvin School of International Management.

    Irene Lanzaco

    Deputy Managing Director, AEDE

    Irene LanzacoIrene Lanzaco is currently Deputy General Manager of AEDE, Asociación de Editores de Diarios Españoles, joined in 2013, the Spanish Association that represents over a hundred press titles in Spain. Irene graduated in Law in ICADE with highmarks and has a deep knowledge of the media industry and also of technology and Internet. She has been:

    • Head of Legal Counsel of Recoletos Grupo de Comunicación (1997-2007)
    • Company Secretary of Unidad Editorial, one of the largest media groups in Spain, with interests in Internet, press, TV broadcast, books publishing and radio (2007-2013)
    • Board member of UTECA-Unión de Televisiones Comerciales Asociadas (2008-2013)

    Irene is a reference in the defense of IP rights of the publishers and is currently working at a European level in such defense.

    Evgeniy Larionov

    CEO, Ex Libris

    Evgeniy LarionovWith over 13 years of expertise in media measurement, Evgeniy Larionov has been at the forefront of the emerging field of media measurement and the evaluation of communications in Russia.

    After joining Ex Libris as its Chief Commercial Officer in 2005, Mr. Larionov became head of the agency in 2007. He was the first to lead a Russian-based media measurement company to the international market as a full member of AMEC. Currently, Mr. Larionov is an AMEC board member.

    Mr. Larionov graduated from the applied mathematics department of Peoples’ Friendship University of Russia with a master’s degree as a certified consultant translator, majoring in English.

    His career started in 1998 when IBS hired him as media editing specialist. Later he headed the company’s sales department. After leaving IBS in 2005, he embarked on a mission to promote Russia’s media analysis and PR evaluation industry, which was then immature, as an executive at Ex Libris.

    Spearheaded by Evgeniy Larionov, the agency has established a firm foothold as a leading market player, having gained the reputation of a reliable and highly qualified partner with expertise in the evaluation and creation of information strategies. Ex Libris has also built up solid contacts with Russia’s leading PR companies and with media market players across the globe.

    Mr. Larionov is the author of the Media Ex Libris Evaluation System™. He graduated from the SKOLKOVO Moscow School of Management with an Executive MBA degree.

    Barry Leggetter

    Summit Director and Executive Director, AMEC

    Barry LeggetterA former journalist, Leggetter had a 25 year career in global PR consultancy before joining AMEC. He was UK Managing Director for three major public relations networks, (Countrywide) Porter Novelli, Fleishman-Hillard and Golin/Harris and as international Chairman of Bite Communications (Next Fifteen Group).

    He also spent two years in New York as Executive Vice President for Porter Novelli. He joined AMEC in 2007.

    He was a specialist in introducing quality standards management into public relations, designing the ISO system which saw Countrywide Communications become the first quality standard rate marketing communications firm in the world in 1992.

    Leggetter is a Fellow of the UK Chartered Institute of Public Relations and a Founding Fellow of the UK Public Relations Consultants Association. He is also an External Examiner for the BA (Hons) Public Relations programme at Bournemouth University, UK.

    Philip Lynch

    Director, Kantar Media News Intelligence

    Philip LynchPhilip is a graduate of the University of East Anglia and is Director of Media Evaluation for Kantar Media News Intelligence, the media analytics arm of WPP’s Kantar research group. He has 17 years’ experience of media analysis and is Kantar Media News Intelligence’s lead consultant on client reputation and media management.

    Since 2007 Philip has worked with Kantar partners to develop measurement methodologies for social media. Philip’s projects within the last year include major policy studies for Diageo plc and a global reputation programme for Dubai Holding. Philip has contributed to the BBC News 24 Business Show, The Financial Times, The Guardian, PR Week and New Media Age.

    Sandra Macleod

    Associate Editor, PRWeek

    Sandra MacleodSandra Macleod, Group CEO of Echo Research, has lectured globally and contributed to books on professional accountability and corporate responsibility. Founder of Amec, the Association of Measurement and Evaluation Companies, and cited as ‘among the 100 most influential people in PR’, Sandra is on the Board of the Arthur W Page Society, the International Business Leaders Forum Council, University of Oxford’s Public Affairs Advisory Group, and the children’s charity, I CAN.

    A Companion of the Chartered Institute of Management and on the McKinsey Women as Leaders’ Forum, Sandra is Visiting Professor on Reputation at NYU’s Public Relations and Corporate Communication masters programme in New York.

    Kate Magee

    Associate Editor, PRWeek

    Kate MageeKate Magee is PRWeek’s associate editor. She is in charge of the brand’s indepth content online and in print, and is responsible for special projects such as the PowerBook, PRWeek’s guide to the most influential PR professionals in the UK and the Top 150 PR Consultancies league tables.

    She recently wrote the Research and Data in PR chapter for Pearson’s new PR apprenticeship scheme.

    Andre Manning

    VP, Global Head of External Communications, Royal Philips Electronics

    Andre ManningAndre Manning is an experienced and results oriented communications leader who has held various international communications leadership positions within Philip and who lived and worked in the Netherlands, Czech Republic and the United States.

    In his current position he is working closely together with the Philips Executive Committee while he improved the efficiency, effectiveness and accountability of the communications function and introduced a new company wide PR agency model, including an award winning and industry leading PR measurement system. In 2011 Andre was the winner of the Sabre award for individual achievements. He was included in the 2011 and 2012 Holmes Report 100 list of the World’s Most Influential Communicators while at the end of 2012 he was awarded PR measurement expert of the year by PR News.

    Nowadays he leads the global external communications team for Philips from its headquarters in Amsterdam, the Netherlands. Andre strongly believes that individuals make less of a difference than the whole team and the whole is greater than the sum of its parts. During the weekends he coaches the sports teams of his children, loves to listen to music or reading literature.

    Celina Maquire

    Consumer Director, Gorkana Group

    Celina MaquireCelina Maguire is the consumer director at Gorkana where she writes about the PR industry and keeps a beady eye on all things social media.

    An ex-PR professional with more than 20 years’ experience, Celina started her career as a journalist in her native Australia. Based in London for 14 years, she worked on PR programmes for household financial names including American Express and Standard Life Bank before joining Gorkana in 2008 to launch the daily consumer PR news alert, building it to an audience of 18,000+. She writes news and features about the goings on in the UK PR industry and hosts Gorkana breakfast events with leading journalists and movers and shakers in the PR industry.

    Marguerite Marston

    Commercial Public Relations Manager, IKEA U.S.

    Marty MargeuriteMarty Marston has been the Commercial PR Manager for IKEA U.S. since 2007. She leads a team responsible for developing external communications strategies & programming, and for generating earned media coverage that lead to positive conversation, endorsements and recommendations for IKEA. As a core member of the integrated marketing communications team, she is a guardian of the IKEA vision of creating a better everyday life for the many people. She helps advance the company’s leadership position in the category by engaging, informing and educating press, influencers and consumers with compelling brand and product messages that enhance the IKEA brand reputation.

    Marty joined IKEA in 1989 and has held various positions throughout her tenure, including Laws & Standards, CSR & Environment, Customer Service, Sales, and two stints in a Corporate Communications and Public Relations role. Her work has been honored with numerous PR & marketing industry awards, including PRWeek Campaign of the Year and the Platinum SABRE awards in 2009 (“Mark Lives in IKEA”); an Effie Award and PRWeek Promotional Event of the Year in 2010 (“Embrace Change”); and a Silver Anvil Award of Excellence in 2012 (“The Life Improvement Project”). Most recently, Marty led the charge for the “Bring Your Own Friend” or “BYOF” program, IKEA’s first fully-integrated, social media-driven consumer promotion.

    Prior to joining IKEA, Marty worked for three leading retail companies in various store-line and corporate capacities, shaping her career in retailing and passion for meeting the customer. She received her B.F.A. from Syracuse University and lives in Wilmington, Delaware with her husband.

    John McLaren

    Corporate Director of Communications, AkzoNobel

    John McLarenJohn McLaren is Corporate Director of Communications at AkzoNobel, the world’s largest coatings company and a leader in specialty chemicals. A dynamic (some would say unconventional) change agent, he was responsible for successfully communicating the massive transformation at AkzoNobel. This included €27 billion worth of divestments and acquisitions (notably the purchase of ICI), as well as the complete rebranding of the company and the introduction of a new global identity. An avid reader with more than a passing interest in art and design, he has earned prizes for the company’s annual report and is also the driving force behind AkzoNobel’s multi-award-winning, global magazine (A Magazine).

    Before joining AkzoNobel, John was Vice-President of Corporate Communications at DSM. His many achievements during his time with the company included major award recognition for Best Media Relations in the Netherlands and Best Annual Report. He was also Director of Corporate Communications for News Network, the digital arm of News International.

    Widely recognized as an authority in promoting international brand image (having worked in London, Brussels, Washington D.C. and now Amsterdam), John is renowned in particular for developing effective global communications strategies. Based in Amsterdam, he has an honors degree in law from the London School of Economics.

    Daniel Millin

    Founder of The Mediaverse

    Daniel MillinDaniel Millin is founder of The Mediaverse, a Melbourne based media evaluation agency. Daniel brings 10 years of experience in the world of communications measurement, as well as a passion for rolling out innovative metrics and creative technologies that empower communications teams around Australia. The Mediaverse provides communications measurement for iconic Australian brands including the Australian Government, Telstra, Suncorp, Bankwest and Medibank. Today, Daniel oversees the company operations, supports the CEO with strategic direction and ensures The Mediaverse spirit is alive and well. Daniel holds a Bachelor of Law and Bachelor of Commerce and is a qualified lawyer.

    Óscar Muñoz-García

    Project Manager, Havas Media

    Óscar Muñoz-GarcíaÓscar Muñoz-García is a Manager of Innovation Projects focussed in Marketing Technology and ocial Media-Analysis Applications. He has more than 8 years of experience focused on R&D projects, and 17 years of experience as a Software Engineer.

    Óscar got his MSc in Artificial Intelligence and a degree in Computer Science from UPM (Spain). He is expert in Semantic Web technologies and Knowledge-based systems. In these areas, he has participated in a number of European R&D projects.

    Óscar has published more than 14 research papers including international research conferences (IEEE, ACM), journals and book chapters.

    Carlos Navarro

    Senior Vice-President Marketing Technology, Havas Media

    Carlos NavarroCarlos leads product development at Havas Media Group, building high-tech products and managing partnerships for the agency clients.

    During his 15 years of experience Carlos has been involved directly in Technology and Marketing related areas, employed by Telco, Insurance and Marketing & Advertising companies. He developed his skills in very different positions: Technical Consultant, Team manager, Product Manager, Sales & Strategy, Area Director and Vice-President.

    Matt Painter

    Head of Research at Echo Research

    Matt PainterMatt Painter is Head of Research at Echo Research.

    Echo, part of the Ebiquity group, specialises in independent, global research around reputation, brand and communications. In his seven years at Echo, Matt has designed and led research for some of the world’s most respected companies, as well as NGOs, charities, leading universities and government departments. These have included Rolls-Royce plc, Sony, UCL, AkzoNobel, McDonald’s, Telenor, the Severstal Group, Aegis and the Government of the UAE.

    José María Palomares

    Communication and Relational Marketing Senior Manager, Telefonica Empresas

    José María PalomaresJosé María Palomares serves as Communication and Relational Marketing Senior Manager in Telefonica Empresas where he has previously held several executive positions in the Communication, Marketing and Public Relations management.

    He is a Professor of Corporate Communication and Public Relations at IE Business School and author of the book “Hablar en público en una semana” (“Public speaking in just one week”), second edition published recently by Ed Gestión 2000. He holds a degree in History from the Autónoma University of Madrid, a PDD by IE Business School and a Higher Diploma in Strategic Communications from ESADE Business School (Barcelona).

    He is member of EACD and DirCom (Spanish Association of Communication Directors).

    Elayne Phillips

    Head of Horizon Scanning and Planning, Communications Group, Department for Environment, Food and Rural Affairs HM Government UK

    Elayne PhillipsElayne has a background in both the public and private sector. She owned her own business in Wales and worked as one of the first female Senior Managers within British Telecom Operations before working for various Government departments and agencies heading up internal communications divisions, press offices and corporate areas. After the summit, Elayne will join the Houses of Parliament communications strategy project where she has been selected to be part of a team of expert advisers to help develop a robust communications strategy for the House of Commons.

    Although her academic achievements centre on business, accountancy and finance, her area of extensive expertise has become communications and specifically horizon scanning and planning. Her recent work in evaluation of communications has been recognised as ‘leading the way across Whitehall’ by a Government Capability Review and she is about to feature in the Government’s Annual Communications Plan as ‘best in class’ for her horizon scanning and social analytics work.

    Elayne has a degree in Business from the University of Wales, she is a black-belt in six-sigma project management and is a well versed speaker in this area.

    David Rockland

    Partner / CEO and Managing Director Ketchum Change and Global Research,Chairman, International Association for Measurement and Evaluation of Communication (AMEC)

    David RocklandDr. David Rockland leads Ketchum’s research, measurement, analytics and insights services. In addition, he is CEO for Ketchum Change, the firm’s change communications consulting enterprise. He manages approximately 160 people across the two business units in about 20 offices globally. He also formed Ketchum Interactive, now known as Ketchum Digital.

    David took over as international Chair of AMEC in January after serving on the Board and being inaugural chair of AMEC’s North American Chapter. He led the development and implementation of the first-ever industry standards for PR measurement in 2010, the Barcelona Principles, as well as the setting of a 2020 agenda for measurement and evaluation of communication. In part for that effort, he was inducted into the PRNews Measurement Hall of Fame in April, 2012. He regularly lectures at various conferences and other events around the world about the Barcelona Principles and other aspects of communications measurement, and writes a monthly column on measurement for the Public Relations Society of America. He is an emeritus member of the IPR Commission on PR Measurement and Evaluation, and was its Chairman for 2007 and 2008.

    Prior to joining Ketchum, David was Senior Vice President and Managing Director for Roper Starch Worldwide where he managed the company’s environmental and public relations practice areas. David previously owned his own firm, The Rockland Group, specialized in environmental issues management and marketing, which he sold to Roper Starch in 1998. Clients included the National Cattlemen’s Beef Association, BHP Copper, International Association of Fish and Wildlife Agencies, and Public Lands Foundation. He has also held the top corporate communications role at two large global corporations.

    He holds a Ph.D. in Natural Resource Economics from the University of Delaware, and has held teaching roles at Rutgers, NYU, and the University of Maryland. He and his wife, Sarah Dutton of CBS News, reside in New York City as well as a farm on Maryland’s Eastern Shore.

    José Romero

    Head of Corporate Communications, Vodafone Spain

    José RomeroJosé Romero is Head of Corporate Communications at Vodafone Spain since March, 2003. Jose Romero began his professional career at IBM Spain in 1989 in the sales area.

    In 1993 he joined Microsoft Spain, where he had different responsibilities until in 1996 he became Director of PR and Community Affairs. He is now responsible for Internal and External Communications as well as Sustainability. Jose Romero is also trustee of Vodafone Spain Foundation and TecSOS Foundation

    Kristina Nilsen

    Head of Analysis in Retriever

    Kristina NilsenAs Head of Analysis, Kristina Nilsen is responsible for Retriever’s 35 media analysts and delivery to the company’s customers. She is also responsible for the analysis budget and all innovation projects within the analysis business.

    Nilsen has a Master of management from BI Norwegian Business School and a Bachelor in journalism from NLA University College in Kristiansand.

    She has been a board member of the Norwegian newspaper Kristiansand Avis and Vice President of the local Communication organization. She is the author of a book that consists of the most famous quotations in Norwegian politics during the last 65 years.

    Nilsen started writing for the local paper Varden as a 14-year-old, and continued writing for the paper for six years. She served as a reporter and news presenter in NRK, the Norwegian broadcasting corporation (public service), for five years, and as a PR consultant for two years before starting in Retriever in 2008.

    Tony Noel

    Chairman, Ketchum, Spain

    Tony NoelTony Noel is co-founder and CEO of Ketchum, S.A. in Spain since 1989. Tony is responsible for strategic focus and business development, together with overall management of the company. He is an international partner of Ketchum and a member of the European Board of Directors. Tony is also responsible in Spain for the agency’s strategy in the field of partnerships and acquisitions.

    Tony has extensive experience in Corporate, Technology and B2B PR, leading the agency’s investment in the fields of public affairs, social media and change management.

    Tony has a B. Sc. (Hons) Degree in Engineering and has been living in Spain since 1974.

    Eileen Sheil

    Executive Director, Corporate Communications, Cleveland Clinic

    Eileen SheilEileen M. Sheil, MPA is the Executive Director of Corporate Communications for the Cleveland Clinic, one of the largest academic medical centers in the United States. Sheil oversees internal and external strategic communications, crisis and issues management, media relations and serves as the chief spokesperson for the health system locally, nationally, and internationally.

    Sheil’s expertise is in crisis communications and is a part of the executive leadership team. She is intimately involved in protecting and promoting the reputation of the Cleveland Clinic and highlighting the clinical, institutional, and business priorities of the organization. She also serves as a voting member of the Innovation Management & Conflict of Interest Committee.

    As one of Ohio’s largest employers with nearly 42,000 employees across Northeast Ohio, Florida, Nevada, Canada, and Abu Dhabi in the United Arab Emirates, Sheil’s team is also responsible for employee and physician communication that drives employee engagement, behavioral and cultural changes, and leadership communication down to the frontline employees.

    She earned her bachelor’s degree in journalism from Ohio University and a master’s degree in public administration from Cleveland State University. She has served as a board member for The Providence House, volunteered for Big Brothers/Big Sisters, and has served on committees for other non-profits in the Cleveland community.

    Sheil is also a guest columnist for PR Week’s online publication and is a faculty member of the Cleveland Clinic Sampson Global Leadership Academy that attracts executive participants from countries across the globe.

    Eileen and her husband, Bill, an attorney and investigative journalist, have two children and live in a suburb of Cleveland, Ohio.

    Margot Sinclair Savell

    Senior Vice President, Global, Research+Data Insights

    Margot Sinclair SavellMargot Sinclair Savell brings to AMEC more than 25 years experience in measurement and analytics, public relations, interactive marketing communications and journalism. Her international experience includes strategic planning and analytics across Europe, Asia and the Americas; her clients span industries such as mobility, retail, travel, consumer, technology, corporate, health and professional services.

    During Margot’s career, she also oversaw all content creation, marketing and analytics for TV and newspaper websites at Cox Interactive Media and Internet Broadcasting. As an early adopter of online technology in 1994 in Vancouver, Margot started her own PR company, TrackNet Online Research, which helped clients measure the success of their online strategies.

    An award-winning broadcast and print journalist, her reports have appeared on ABC Radio, AP Radio, CBS-TV, The New York Times, Financial Post, Los Angeles Times, Globe & Mail, Canadian Press and The Associated Press.

    Ben Smith

    Founder & Publisher, PRmoment

    Ben SmithBen launched PRmoment.com four years ago. This UK-based site gives its readers an insight into the world of public relations. The site averages over 44,000 unique impressions a month. In November 2012, Ben launched PRmoment into the Indian market. Already www.PRmoment.in gets over 4,000 unique Indian users on the site a month.Ben has a deep knowledge of the PR market – having worked previously at PRWeek and on the consultancy side. He understands PR both from writing about it and actually doing it.He is less interested in PR news, such as people movements and account wins. He is interested in deeper PR issues such as analytics, PR’s great talent shortage and the skills evolution of modern PR professionals.Ben is also a passionate supporter of the sector. He struggles to understand why so many prominent PR people are so negative about its prospects. Ben believes that the importance of public relations to the world’s organisations has never been so great, and that this importance will only increase. We are living in a golden age of PR: publishers have an almost insatiable appetite for content, PR people can help brands tell their stories and organisations have never been so concerned about trust.

    By the way, he doesn’t believe public relations is difficult to measure.

    Aseem Sood

    Chief Executive Officer and Director, Impact Research & Measurement Pvt. Ltd.

    Aseem SoodAseem Sood is a technology enthusiast. He loves to evaluate and apply technology solutions to solve business problems.

    He believes that companies offering news analysis services can help PR professionals demostrate the importance/ attention that communication, as a function, deserves in the corporate bardroom.

    Aseem is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectivesness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technolgy Office (BTO) practice, a special initiative of McKinsey & Co. that offers technolgy consulting services.

    Aseem holds a Post Graduate Degree in Business Administration from International Management Institute, India and a Bachelors Degree in Business Studies from University of Delhi, India.

    Aseem spends his free time playing with new electronic gadgets/ softwares; helping friends choose the right gadgets; listening to music; or connecting with old friends.

    Eve Stevens

    Vice President, Waggener Edstrom Worldwide Insight & Analytics practice

    Eve StevensEve Stevens is a Vice President in Waggener Edstrom Worldwide’s Insight & Analytics practice, overseeing new solutions and client strategies development, with a focus on next-generation influence measurement methodologies and analytics best practices. She has developed and managed insight and analytics initiatives for a range of industries and client groups, including consumer, public affairs, corporate communications, crisis communications, telecommunications, health solutions and B2B and B2C technology. Eve’s expertise is in quantitative and qualitative communications research, marketing analytics and measurement systems development to support insight-powered integrated communications.

    Eve represents Waggener Edstrom Worldwide and our clients in communications measurement industry initiatives – including the Association of Measurement and Evaluation of Communications (AMEC) North American Chapter and the Social Media Measurement Standards Conclave. She was recognized by PR Week in their selection of 2012’s 40 under 40 – 40 rising stars in public relation. In 2012 she received PR Measurement Expert of the Year Honorable Mention from PR News. Prior to Waggener Edstrom, Eve was a consultant for a B2B software company, focused on operational design and implementation. Eve graduated from the University of Montana with a degree in Liberal Studies, emphasis in Philosophy and Religion.

    Arun Sudhaman

    Partner and Managing Editor, the Holmes Report

    Arun SudhamanArun Sudhaman is partner and managing editor of the Holmes Report, the authoritative source of intelligence and analysis for the global public relations industry.

    In this role Arun oversees the Holmes Report’s global content offering, including its analysis and insight into public relations and communications trends and issues. Since joining the Holmes Report in 2010, Arun has led a comprehensive relaunch of the title’s content platform, including its digital presence and new products such as the Influence 100, Global Rankings and Creativity in PR study.

    Arun has also played a pivotal role expanding the Holmes Report’s coverage into Asia-Pacific and other emerging markets, and has helped steer the company’s international events programme, which now includes the Global PR Summit, along with SABRE Awards and ThinkTank Live conferences on three continents.

    He brings to the position more than a decade’s experience as a journalist and digital content specialist, most of which has been spent covering the global PR, marketing and communications industries .

    Prior to joining the Holmes Report, Arun spent more than seven years with Haymarket Media in Hong Kong, Singapore and London. He joined Haymarket title PRWeek UK in January 2009, after covering Asia’s media and marketing landscape at sister Haymarket title Media Asia (now Campaign Asia-Pacific) in Hong Kong and Singapore.

    Before Haymarket, Arun spent one year at Weber Shandwick during its tumultuous mergers with Weber and BSMG. During his career as a journalist he has also contributed to The Guardian and the South China Morning Post, where he began his career as a business reporter.

    Jeremy Thompson

    Chief Executive of Gorkana Group

    Jeremy ThompsonJeremy is Group Chief Executive of Gorkana Group, the market leading media intelligence business borne out of the integration of Gorkana, Durrants and Metrica.

    Jeremy began his career in publishing and held a number of roles in sales, marketing and product development at The Thomson Corporation, and then within the news distribution division of United Business Media. Jeremy moved into the media monitoring sector in 2001 to run the operations of the news division of Xtreme Information, a former Pearson company.

    He was part of the team who led the Management Buy Out of Durrants, becoming Managing Director in 2006. He then led the acquisition and subsequent integration of the premium targeting and analytics businesses, Gorkana and Metrica. The integrated group, Gorkana, is used by the majority of PRs in the FTSE250, Government and PR150. Jeremy enjoys windsurfing, modern art and wine.

    Alberto Fernández Torres

    Communications Director, Endesa

    Alberto Fernández TorresBorn in Madrid in 1955. Degree in Economics and Business from the Complutense University of Madrid.Professional experience

    He started out as a journalist, writing on a regular basis for a number of publications on the economy and culture (Cinco Días, El Europeo, Cambio 16, Ediciones Zeta, etc.).
    In 1981, he joined the Communications and Information Department of Spain’s Electricity Industry Association (UNESA), holding several positions until he took over as head of Internal Relations and Communications at the beginning of 1998.

    At the end of that year, he joined Endesa S.A.’s Communication Department as Assistant General Manager of Studies and Research, subsequently taking over as Director of Information Strategy, and then as Internal Communication and Strategy Director in 2004.

    As well as fulfilling his duties in the company, Alberto has worked with several publications focusing on the economy and culture, participated in congresses and seminars, and lectured since the start of the 1990′s. He currently lectures about the economy and communication on several undergraduate and postgraduate courses at the Complutense University of Madrid and the Carlos III University, also in Madrid.

    Current position

    External Relations General Manager of Endesa, S.A.

    José Manuel Velasco

    Dircom President & Managing Director of Communications and Corporate Responsibility, FCC

    José Manuel VelascoJosé Manuel Velasco Guardado (Avilés, Spain – 1965) holds a Bachelor’s Degree in Information Sciences from the Madrid Complutense University, and has taken the Advanced Strategic Program at the Institute for Management Development (IMD) in Lausanne (Switzerland). This business school is considered, together with Harvard, to be the best in the world in executive education.

    He is currently the Managing Director of Communications and Corporate Responsibility of FCC, a citizen services company where he forms a part of the Steering Committee. Reporting directly to the Chief Executive Officer, Velasco is responsible for communications, brand, and corporate responsibility strategies, as well as relations with the media and institutions.

    FCC is one of the largest Spanish companies, with over 80,000 employees, total sales of 11 billion euros and presence in 54 countries around the world. Its three main areas of business activity are environmental services, building and management of infrastructures, and renewable energies.

    He previously worked at the energy company Unión Fenosa for eight years, where he was in charge of Communications Management and was also a member of the Steering Committee. Between 1995 and 2000 he was the Director of Communications of the state railway company (Renfe). Until he joined the railway company, he was a journalist at various print and radio media in Asturias and Madrid.

    An Honorary Professor of the Complutense University Information Sciences Department, he collaborates on several Masters Degrees in Communications at universities in Madrid and Barcelona.

    He is an honorary member of Forética, a forum for the promotion of ethical management in organizations, where he was also President from 2006 to 2008.

    He is a member of the Governing Council of the British Chamber of Commerce for Spain.

    Since June 2008, he has been the President of the Spanish Association of Communication Directors (dircom), the benchmark in the communications sector. This association is formed by over 800 professionals working in communications management at companies, institutions and consulting firms.

    Mark Weiner

    CEO of PRIME Research

    Mark WeinerMark Weiner is the CEO of PRIME Research in the Americas. PRIME is one of the world’s largest public relations and corporate communications research and consulting providers, employing more than 500 analysts and consultants in Western Europe, North and South America, Eastern Europe and Asia. Since 1993, Mark has devoted his career to counseling many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.

    He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication,” published by John Wiley & Sons and has contributed chapters to three other texts as well as dozens of white-papers, features and articles.

    Mark is a visiting professor for The Executive Education Programs, S.I. Newhouse School of Public Communications at Syracuse University and has guest-lectured at many of the world’s leading public relations conferences and professional development programs in the USA, Canada, Australia, Brazil, The Czech Republic, Slovenia, Ukraine and the UK. He is a regular contributor to leading communication and public relations professional media and sits on the editorial advisory boards of PR News and The Strategist. Mark is a frequent speaker on the topics of measuring the return on investment of public relations, corporate reputation and integrated marketing communication.

    Mark is a member of The Public Relations Society of America for which he contributed to the PRSA’s “Business Case for Public Relations” initiative; The Institute for Public Relations, for which he served as a Trustee and the 2004 Chair of the Measurement Commission; and the IABC. Mark is the former SVP-Global Research Director for Ketchum and the CEO of Delahaye; Mark is a graduate of the University of Maryland.

    Jane Wilson

    CIPR CEO

    Jane WilsonJane Wilson is CEO of the Chartered Institute of Public Relations, Europe’s largest network of PR professionals and a Board member of Scottish Youth Theatre. She is a respected communications expert and general manager with over 15 years’ experience in senior corporate communications, public relations and marketing roles.

    She has worked in private and publicly listed companies and has significant M&A and change management experience. Jane is a regular commentator on PR and communications issues, women in the workplace and is a committee member of the Prince’s Trust Women’s Leadership Group.

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